#OurStrengthIsBeautiful
CHALLENGE
The battle against COVID-19 continues, but public perception remains mixed. That needs to change. Healthcare heroes are fighting harder than ever on the frontlines, so let’s redefine the mask as a symbol of strength. Let’s recognize the people who wear them for hours to keep us safe.
The Idea
The #OurStrengthIsBeautiful campaign will raise funds to provide personal protective equipment (PPE) for healthcare heroes, who often reuse the same mask for hours. Let’s recognize that strength and show solidarity by taking a masked selfie. You can also provide direct support through our GoFundMe page. 100% of donations will go towards the purchase and distribution of PPE.
Our fundraising goal is:
$200,000
How it Works
Stand in solidarity with our healthcare heroes by posting masked selfies during the COVID-19 pandemic.
1. Take a masked selfie (in-feed / stories) showing support for our healthcare heroes.
2.Tag #OurStrengthIsBeautiful and @DonatePPE.
3. Nominate friends to take the challenge.
About DonatePPE.org
DonatePPE.org is a 501(c)(3) nonprofit, providing healthcare workers, first responders and underserved populations with personal protective equipment (PPE) during the COVID-19 pandemic. We rely on individual and corporate donors, with 100% of contributions going directly towards the purchase and distribution of PPE.
Corporate partners include:
